When choosing a web designer in Sacramento you should consider more than just previous designs. A style you like on someone else’s site may not be what’s best for your site. And it ain’t just about looks. (yes, I used the word “ain’t”)
Before you go live with a new site it is important to consider what your current site is good at. There are three things that are often overlooked.
- Conversion: A firm that proclaims that there are User Experience (UX) or User Interface (UI) experts will want to perform some heat mapping studies on your current site and compare them to your new site.
- Visibility: What keywords does your current site show up well for and which ones give you the best click through rate? Before you go live with your new website design it is important to study your analytics to see where you have SEO currency and where you do not.
- Platform: What platform are you on, what Platform will your new site be built on. If your current site was custom built, and your new site ends up on a WordPress, Joomla, Drupal or other open source CMS, you may find your ongoing support and maintenance costs go up. Learn about the ups and downs of open CMS.
Most of the web design Sacramento has available are shops that have a good design base or a good development base. A lot have both. But few have a real understanding of the UI/UX and SEO elements and these are the ones that will affect you the most.
The beauty of the Internet and web design is that you don’t have to choose a local company. The best web development firm is in Chico, CA (yes, a very slanted opinion but that is how I feel) With the use of technology we can do everything over the web. It’s a beautiful business.