Vision Video

  • Chico Web Design was commissioned to evaluate and re-create Vision Videos eCommerce website design and user interface. Chico Web Design crafted several new interface designs such as, home page, product category pages, product details, and the entire checkout process.

Critical Issues

Vision Video commissioned Chico Web Design to take their original online shopping experience to a new level…and that is exactly what we did. Taking into consideration their current content, ecommerce platform, and checkout process, Chico Web Design helped Vision Video transition into a newly redesigned website. The major critical issue that Vision Video faced was to properly and functionally display their product details in well thought-out, intuitively designed, informational page to better help their users understand all of the details pertaining to each individual product.

Our Solution

To start with, Chico Web Design made a complete overhaul of the site framework. Bringing it up to date with it’s wider format, web 2.0 interfaces, and easy to follow navigation was our first objective. Once we had a particular framework in place, we began designing all of the static and dynamic pages through-out the site. The home page gives new users the direction they need with an animated product slide show and a featured movies callout that you can browse by the newest or best selling movies. The Category Browse in the navigation sends users directly to the section that they are looking for. The majority of our design time was spent enhancing the user experience at the product detail level. Users can seamlessly browse more information about the product without leaving the page. With JavaScript tabs users can easily read user reviews, view more information, and read editorial reviews and that’s not all. With once click of the mouse, the description area fades into a flash player where users can watch a video preview on the same page. Focus was put on cross selling items with a easy to use interface for “Related products” and “Others bought”. All in all, we took what used to be a very long and tall page, and turned it into an interface that a user can easily follow. Overall, Chico Web Design took the original Vision Video website and re-designed it to create a newly enhance user experience for Vision Video and their users. *Chico Web Design is responsible for the design and production only.
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