California is home to a lot of great tech companies that demand a great web design. This has led to a lot of great web design companies. So who is the best web designer in CA?
Determining who develops the best web sites is like deciding what the best type of food is. I like Mexican but I very much enjoyed Chinese today. Every business has a different need from there site and thus we should be asking a more specific question, “Who make the best web site for converting clicks into customers?”
Most “Top 10 Web Design Companies” sites judge by the creativity of the site alone. What does it look like? There is no consideration to what the customer experience it or the ability for the site to persuade a visitor to take an action. Shouldn’t that be more important?
Design is important. California is home to Apple where design is everything. But Apple did not succeed because they had beautiful looking products, they had beautifully functional products. Hand any 6 year old an iPad and they will be playing a game in seconds. No instruction manual needed.
Maybe the question should change. “Who is the best web development firm in California?” or “Which California Web firm builds the most persuasive web sites?” I’ll bet my money that not one of the top 50 would be shared among the other lists. And ask who provided the best service, or fastest turn around and you will have yet another completely unique list.
Here are the factors you should consider when determining who the best company to design and build your website should be:
How long has the business been around? Web designers and developers don’t always make the best business people.
Do you guarantee a delivery date? If you ask around I’ll bet that 9 out of 10 businesses did not get their site when it was promised. In many cases it might be as much as a year or more late.
Do you have proof of your customer conversion? If they have case studies showing results believe them, if not, they are likely stating what they think. We have found that what we think is rarely what is true.
Do you have proof of your SEO abilities? Every web business claims they know SEO, but few actually do. Ask for proof. If they are truly good at SEO, they will have proof.
How secure is your platform? Are they using an open source content management system or is the site on a customer CMS?
Best Web Design? That is very relative not only to your personal tastes, but to the objective of your site. The sites that convert the most visitors to customers are rarely the most beautiful. Beautiful design does not usually have obnoxious orange “Order Now” buttons but high converting sites do.
The approach we take is, wire frame a persuasive intuitive site before you hand it over to a designer.
So, who is the best web designer in California? It’s probably the company that doesn’t get much notice. Or it could be the company that posted this blog.