Industry Spotlight: Agriculture & Non-Profits
Chico has strong roots in agriculture (CSU Chico’s Center for Regenerative Agriculture) and non-profits. Positioning your agency as the go-to for these industries builds credibility.
Chico is home to a diverse mix of businesses and organizations — from thriving farms in the North Valley to non-profits serving our community, to local clubs and educational programs. While each of these groups serves a unique purpose, they all share one thing in common: the need for a professional, effective website that communicates their mission and connects with their audience.
At Chico Web Design, we’ve seen firsthand how the right website can transform a farm’s ability to reach new customers or help a non-profit better engage donors and volunteers. Below are a few web design tips tailored specifically for Chico’s farms, non-profits, and local organizations.
1. Showcase Your Story
People connect with stories — and Chico has some of the best. Whether it’s the story of a family farm that’s been growing olives for generations or a non-profit improving lives downtown, your website should highlight your history, mission, and purpose.
Tip: Use high-quality photos of your fields, your team, or your community events. Pair them with an “About Us” page that tells your story in a genuine way.
2. Make It Easy to Take Action
For non-profits, this often means a donate button or a volunteer sign-up form. For farms, it might mean a clear “Shop Now” or CSA subscription form. Whatever your goal is, make it simple for visitors to act.
Tip: Place your call-to-action buttons in obvious places — the top of your homepage, at the bottom of every page, and alongside your content.
3. Highlight Local Connection
Chico residents love supporting local. Whether you’re a farm at the Saturday Farmers Market or a non-profit collaborating with CSU Chico students, your website should emphasize your role in the community.
Tip: Include a section like “Proudly Serving Chico & the North Valley” with testimonials, local partnerships, or event photos. This builds trust and boosts your local SEO.
4. Mobile-Friendly Design Is a Must
Many people looking for your farm stand, donation page, or event details are doing it from their phone. A mobile-friendly website ensures they can easily find your hours, location, or sign-up forms on the go.
Tip: Test your site on both iPhone and Android devices to make sure buttons, forms, and menus are easy to use.
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5. Keep Events & Updates Current
Both farms and non-profits thrive on connection. Your website should feature updated events, news, or seasonal offerings to show you’re active and engaged.
Tip: Use a blog or events calendar to highlight upcoming farmers markets, fundraisers, or volunteer opportunities. This not only informs your audience but also helps with SEO.
6. Prioritize Clear Contact Information
Whether someone wants to visit your farm stand or learn how to volunteer, your contact details should never be buried.
Tip: Always include your phone number, email, and physical location on your homepage and in the footer. For extra accessibility, add a contact form so visitors can reach out without leaving your site.
Why Local Web Design Matters
A generic website template may get you online, but Chico organizations benefit from a website that reflects our community values. At Chico Web Design, we specialize in creating websites for farms, non-profits, and local organizations that not only look great but also deliver results.
When your site tells your story, highlights your local connection, and makes it easy to engage, you’re not just building a website — you’re building a bridge to the Chico community.
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