Why Content is Crucial for your Website

If you are an experienced user of the Internet then you have probably heard the phrase “Content Is King”.  For those who haven’t, we’re here to tell you why quality content is crucial to your websites success. The content on your website is a great way to communicate with your target audience and get their attention. One of the best ways of drawing users into your website is to write content that is relevant to what they are looking for. Users will come back again and again to your website for resources if they know that the information is valid and written well.

In today’s technology age, users want their questions answered immediately. Making the content captivating, brief and easy to read will give the users their answers the quickest way.

Before you begin to write your content it is ideal to research what keyword terms or phrases that you would like to rank for when a user is looking for your website. Your website may not rank on the search engine’s first page for every single keyword term or phrase, so it is good to pick a set of words and phrases that will provide maximum search volume. Your content should contain targeted keywords or phrases, but you don’t want to overdo it by adding the same keywords over and over again. Your keywords should show up 2 to 6 times for every 100 words. Adding keywords to the first 25 words of text is important as well.

Meta tags and descriptions should have your keywords, and be relevant to the content on your webpage. Page titles let users know what is on the page. This is displayed at the top of the browser window.  The Meta description should give a brief summary of the page’s content. The title tag and page description are both key elements to search engines when they spider what is on the page. Make sure that the text you use is an accurate description of your website. Not only do search engines spider your title tag and keywords, but they spider your content. Because of developers injecting websites with faulty keywords, search engines have caught on and programmed their algorithms to make the content on a website more relevant than it’s Meta keywords.

Use header (H1, H2, H3, H4, H5, H6) tags as headings to paragraphs. This document structure lets users know what the section of content is about without reading the entire section. Search engines spider your header tags before you content, so it is important to label these correctly. It is good rule of thumb to use one main header tag (H1 tag) on a page. Using multiple will make the header not as relevant.

The content on your website can also help with backlinks if users think that your website has quality content. Backlinks assist to show the search engines that your website is relevant, popular and deserves a higher ranking.

Quality content can separate you from your competitors. There is always competing websites in your niche. By writing quality content you stand out from the rest and look professional. If you have a website that is flashy and has cool colors, it doesn’t mean that you have the best user experience. A great design doesn’t compensate for awful content. User experience is crucial and should go hand-in-hand with design.

Comments are closed.