With the symbol now finalized, our attention shifts to the presentation of the company name. When a distinctive symbol takes center stage, the most effective approach is to pair it with a complementary typeface that accentuates its impact.
Introducing Interstate, the chosen typeface for this project. Inspired by American road signage, Interstate is a sharp, highly legible font that perfectly aligns with the essence of “Tribal Roads.” Its lowercase letters boast sharp angles that mirror the aesthetics of the symbol, creating a harmonious visual connection between the two elements.
By incorporating Interstate as the brand typeface, we not only achieve a cohesive and unified identity but also infuse a sense of dynamism and relevance that resonates with the core values of the company.